Porsche Announce Partnership with Tech Firm Mobileye

CIOTechOutlook Team | Wednesday, 10 May 2023, 03:20 IST

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Porsche, a maker of sports cars, and Mobileye, a technology startup (Nasdaq: MBLY), have teamed up to produce premium ADAS solutions in series. Based on the Mobileye SuperVisionTM technology platform, Porsche intends to include automatic assistance and navigate-on-pilot features in upcoming models.
 
“Mobileye is one of the world’s leading providers of automated driving functions. This technology will help us forge ahead with our strategy of modern, sporty luxury,” says Oliver Blume, Chairman of the Executive Board of Porsche. “We are combining an outstanding product with a highly personal experience. The desires and lifestyles of our customers are important to us. We want to exceed expectations again and again – and that’s exactly what we’re doing with world-class partners like Mobileye.”
 
When it comes to fully integrating Mobileye SuperVisionTM into its upcoming vehicles, Porsche will take the lead. The systems will be integrated and optimised by Porsche engineers to guarantee a driving experience worthy of the Porsche brand. The company's internal experts will also modify the system that tracks the driver's attention. The same is true of its incorporation into the Porsche Communication Management system's simple user interface.
 
“We are delighted to work together with Porsche to bring the next generation of driving technology to customers around the world,” says Prof. Amnon Shashua, President and CEO of Mobileye. “Like Porsche, we are driven by the goal of using technological innovations to improve the driving experience at world-class level. We developed the Mobileye SuperVision™ system to enhance safety through the synergetic interaction of the driver and the vehicle.”

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