To counter what they view as the dominance of US technology giants Google and Apple, a number of leading technology entrepreneurs are joining hands to petition the government in order to seek support to create an overarching Indian digital app ecosystem.

The group discussed ways to establish a large-scale platform that will host local apps and break the duopoly of Google's Play Store and Apple's App Store.

Including Yashish Dahiya of Policybazaar, Paytm's Vijay Shekhar Sharma, and Murugavel Janakiraman of Matrimony.com are seeking redressal for Google's recent move to increase commission on purchases made on its app store. Also, it is expected that these founders are planning to approach the country's banking regulator and the finance ministry. 

"If India has net neutrality, why can't we have app neutrality," said Janakiraman, who added that over 80% of those accessing the internet in India do so through digital applications and "it can't be completely controlled by Google since they own the Play Store."

"A body monitored by the government can ensure app neutrality, fairness and openness," he added. Vishwas Patel, founder of payment gateway CCAvenue, said, "The government has to certainly step in and take the lead on this."